OM OSS
This is us
Wool rebel creates quilted clothing for the sporty urbanite. All garments are padded with our own developed wool insulation, made from 100% Swedish wool: FÅRTEX®.
How it all began
It all started on an ordinary weekday morning in 2018. Helena was dropping off her children at school when she met another parent, Johan, who turned out to be a sheep shearer, what a wonderfully unusual job! She herself was heading to the office to work as an Art Director. Johan explained that sheep need to be sheared at least once a year for hygiene reasons, but that almost all of the wool is discarded. What a waste of such a wonderful material. Helena was given a sack of wool and began carding it by hand, dreaming about what she could create. The idea took root when she realised the potential of this underused resource, a natural, warm, and durable fiber, and she went on to launch the clothing brand Wool Rebel.
WOOL INSULATION
The first step was to develop FÅRTEX®, a wool insulation made from 100% Swedish wool. No plastic involved. A lot of wool was needed, and purchases were made directly from individual sheep farms. The entire car was filled with wool. The wool was cleaned by hand before washing and went from being hand-carded, to being carded at small local mills, and finally to being carded at a large industrial factory in Småland. It took many tests and prototypes, both to needle the wool without using melting fibers (plastic) and to quilt it together with the fabric. Many sewing factories initially refused to quilt with the wool because it contained no plastic, but eventually it was proven: it works perfectly.
SUSTAINABLE DESIGN
Once FÅRTEX® was completed, the work on designing the clothing began. Charlotte de Besche, an expert at integrating wool into every garment, took the lead. With her extensive experience in the fashion industry, she ensures that every detail is carefully considered, from the perfect fit to the small yet crucial elements that enhance functionality. She brings a modern, urban design to Wool Rebel, with a strong focus on sustainability and local craftsmanship.